Advertising | Campaign Concept | Integrated Campaign
Recycling Decoded cracked the code on what goes where. This 2018 CalRecycle campaign concept, created with Brantley Payne and un/common, turned confusing recycling rules into clear, colorful visuals across a wide range of executions, helping Californians recycle right with confidence.
CalRecycle
Art Direction, Design
2018
Brantley Payne | un/common Agency
