‘Silence the Distraction’

Art Directed By Amber Witzke For the California Office of Traffic Safety 

We created a series of television commercials to combat distracted driving in California, particularly texting while driving which was yet to be made illegal. Ones draw to their phone can be as strong as a loved one sitting in your passenger seat begging, correction, demanding your attention. We asked Californians to silence their phones before there was an app for that.