CalTrans Behind Every Worker Campaign Outdoor Board
CalTrans Behind Every Worker Campaign Outdoor Board
CalTrans Behind Every Worker Campaign Outdoor Board
CalTrans Behind Every Worker Campaign Outdoor Board

Behind Every Worker Campaign

DESIGNED BY AMBER WITZKE FOR CALTRANS

Proposed campaign for CalTrans: Behind Every Worker which promoted the safety of highway workers by appealing to drivers empathy with a reminder of all those connected to the employee’s life.

Client
CALTRANS
Year
2018
Services
Concept, Art Direction
Copywriter
Christine Coe